Each year, Earth Day offers a moment to reflect on the power of community in protecting the natural world and to celebrate the people and organizations doing the work on the ground.
For the tenth consecutive year, we’re proud to announce the recipients of our Tag! You’re It! conservation financing program—an initiative rooted in collaboration, creativity and a shared commitment to healthy aquatic ecosystems.
This unique partnership between the Ocean Tracking Network and Big Spruce Brewing brings conservation to an unexpected place: your local brewery. Together, we produce a special edition beer each year, with 50 cents from every can directly supporting non-profit organizations and charities working to protect coastal and aquatic environments in Canada.
Since its inception in 2017, this collaboration has raised more than $150,000 for community-based coastal conservation and stewardship efforts.
This year’s brew
The current release is a hazy IPA featuring a striking leatherback sea turtle design, which is a nod to one of the many species that depend on healthy oceans. Each can represents more than just a great beer; it’s a direct investment in conservation action.
Tag! You’re It! beer cans featuring a leatherback sea turtle.
Meet the 2026 funding recipients
St. Margaret’s Bay Stewardship Association
Through hands-on, community-driven conservation, St. Margaret’s Bay Stewardship Association is advancing island stewardship and river restoration efforts throughout St. Margaret’s Bay. Funding will support initiatives ranging from the removal of thousands of pounds of shoreline waste to restoring aquatic habitats and protecting species at risk.
St. Margaret’s Bay Stewardship Association
Jijuktu’kwejk Watershed Alliance
Focused on the health of the Jijuktu’kwej River in the Annapolis Valley, Jijuktu’kwejk Watershed Alliance will use the funding to help support summer students and program leadership delivering essential watershed restoration, habitat assessments and water quality monitoring.
Jijuktu’kwejk Watershed Alliance
Canadian Sea Turtle Network
Rounding out the latest batch of recipients, the Canadian Sea Turtle Network will use the funding to continue its vital work conserving endangered sea turtles through research, monitoring and public engagement in Atlantic Canadian waters and beyond.
Canadian Sea Turtle Network
A toast to community and collaboration
What began as a creative idea, pairing coastal conservation with locally crafted beer, has grown into a meaningful and sustained partnership. To everyone who has supported this initiative, whether by purchasing a can, spreading the word, or leading conservation efforts, thank you. Here’s to another year of conservation, community and collaboration!